Google Places API vs Outscraper vs SerpAPI: Which Is Best for Lead Gen?
A detailed comparison of the top data sources for local business lead generation in 2026.
When building a lead generation workflow, choosing the right data source makes all the difference. Here is how the three biggest players compare.
Google Places API
The official Google Maps data source. Returns business name, phone, address, rating, review count, website, hours, and photos. Free up to ~$200/month in credits, then pay-as-you-go. Best for basic business discovery.
Outscraper
A third-party scraper that pulls deeper data from Google Maps — emails, review breakdowns by star rating, amenities, order links, and owner info. Paid per request. Best for contact enrichment.
SerpAPI
Returns Google search results directly — including Local Pack rankings, featured snippets, and competitor listings. Best for SEO intelligence and competitive analysis.
The Best Approach: All Three
ExtractData combines all three in one interface so you get discovery, enrichment, and SEO intelligence in a single search.
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